Unlocking Growth Through Smart Design

Esquire is a major player in the legal world, providing deposition solutions to thousands of clients across the U.S. After being acquired by Gridiron Capital, they were ready to grow fast. But fast doesn’t mean messy. The goal was big: scale through acquisitions while becoming leaner and more efficient. I led the design of a new platform that helped make that possible by connecting systems, simplifying decisions, and delivering a 40% operations boost without adding to the team headcount.

A Seat at the Table: My Role in Driving Change

As Lead Product Designer, I was in it from the ground up. I started by immersing myself in the company’s operations, following the paper trails, spreadsheets, and unwritten rules that kept things running. From there, I helped reimagine how work could flow. That meant mapping complex processes, restructuring how data connected, and designing tools that made the work feel clear and manageable. I collaborated closely with Esquire’s leadership, the dev team, and Gridiron Capital to make sure the product didn’t just work, it moved the business forward.

The Gap We
Aimed to Bridge

Esquire had scaled quickly, but their tools hadn’t. Data lived in spreadsheets, inboxes, and aging platforms. Everyone had their own version of “how things work,” which worked… until it didn’t. Scheduling was a headache, visibility was low, and decisions took longer than they should. As acquisitions ramped up, so did the cracks. It was time for a system that could grow with the business, not against it.

My Contribution
to Their Mission

I started with a discovery sprint to get under the hood. I mapped workflows, audited how data moved (or didn’t), and spent time with the teams keeping operations afloat. The goal wasn’t just to digitize, it was to understand where the pain points were hiding and where design could bring clarity, flow, and alignment.

With all this in mind, I designed a platform experience that brought everything together: standardized workflows, real-time data sync, and better visibility across the board, while keeping people in control where it mattered most.

What We
Achieved Together

For People. We built a system that actually made work feel easier. Teams could finally access the same information, follow consistent workflows, and see real-time provider availability without jumping through hoops. Planning got simpler. Onboarding got smoother. And day-to-day tasks became a lot less stressful.

For the Business. The results spoke for themselves: a 40% increase in workforce efficiency, with zero new hires. The platform helped Esquire scale operations, bring new acquisitions into the fold, and operate with clarity and control. It also played a role in a $28M boost to the company’s enterprise valuation. Not bad for a design system.

For Me. I got to help redesign a core operational system during a defining moment for the company. From research to UX to systems thinking, I worked to bring clarity to a complex space, and prove (once again) that when design is grounded in reality and built with people in mind, it can quietly move mountains.